Jun 21 2009 NYC Billboard Tracks Greenhouse Gases
Deutsche Bank put up a billboard in Madison Square Garden that allegedly displays almost real-time data on the amount of greenhouse gases in the atmosphere. And I, for one, can't read that number.
Kevin Parker, global head of Deutsche Bank's Asset Management division, said of the counter at its unveiling: "It will be a huge task to bring global emissions under control and my hope is that putting this data in public view will spur both governments and markets to move us more quickly to a low-carbon economy."
The counter increases at around 800 tons a second, which, if you are good at the maths, you know translates into, um, a lot per day. At least half of which is my roommate. Seriously, dude's so gassy the walls in his bedroom are turning brown.
World's first real-time carbon emissions counter adds a chilling 800 tons a second [dvice]
Dec 5 2007 Billboard Identity Crisis: May Be A Power Plant
This is a current billboard advertisement being run by Pacific Gas and Electric. The board generates 3.4Kw of electricity per day under optimal conditions (allegedly the amount used daily by a family of four), and sends it back to the grid. However at night it draws from the grid to power those bright-ass lights so you can see it. I for one am all about solar energy. I love it. I love the sun and I love solar energy. And I love that billboard. What I don't love is people who waste energy. Like when my girlfriend eats the last of the Pop Tarts before I wake up. She's stealing my energy. I need the energy stored in those things so I can blog. God knows she doesn't need it, she could run on stored fat for a the rest of her life Which is going to be cut short if I catch her in my Eggo stash.
Power-Generating Billboard From PG&E [ubergizmo]
Oct 9 2007 Vertical Soccer Game 10 Stories Up
This video is of an Adidas billboard in Tokyo where two players are suspended by ropes and kick a tethered soccer ball around. They keep calling it a "real soccer match", but I think that's debatable, seeing how it's nothing like a real soccer match. It's from 2006, so you may have seen it already. Which makes you an awesome person. But not as awesome as me, because I've actually played something very similar to this. If urinating off the top of my apartment building onto pedestrians falls in the realm of "something very similar to this".
Note: It's worth noting that at the end of the video the news reporter announces the billboard's location as "Downtown Japan."
Adidas Soccer Billboard Features Real Hanging Humans Playing [tokyomango]
Aug 6 2007 "Transparent" billboard
Artist Cayetano Ferrer created a "transparent" billboard by photographing the trees hidden by a 30-foot billboard in Daejeon, Korea and then pasting the image onto the billboard. He purposely removed a section of the billboard and put the missing piece of the image on another smaller billboard nearby. And in related news, I was supposed to put up a life-size picture of my wang on a billboard but it wouldn't fit. True story.
Apr 25 2007 Creative lightbulb ad
This ad created for The Economist is designed with a motion sensor which lights up the bulb whenever somebody walks directly underneath it. Which could be disastrous. What if somebody walks underneath exactly as they're having a terrible idea? "Should I quit my job and become a professional cage fighter? My wife and family say no, but the shining lightbulb above my head says yes!"
