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Move Over, Astronaut Food!: Brazilian Fast Food Chain Introduces Edible Burger Wrappers

December 26, 2012 / advertising, brazil, campaign, cheeseburger, eat a hamburger, eating things you probably shouldn't, edible, fast food, gross, i ate one of those styrofoam boxes big macs come in so there!, iffy, man i used to eat all kinds of paper when i was a kid, marketing, no thank you, paper, questionable, wait -- so mcDonalds wrappers aren't edible?, whatever

edible-burger-wrappers.jpg

Because who wants to waste precious time unwrapping a burger when you could be pumping that meat down your gullet, Brazilian fast food chain Bob's has rolled out edible burger wrappers as part of their "You can't control yourself" marketing campaign. *burps so hard pickles come up* It's true, I really can't control myself! *burping tomato and onion* Haha, if I keep this up and there isn't gonna be any burger left in me! "Sir, we're going to have to ask you to leave." No worries, I was just about to anyways BECAUSE I JUST SAW A ROACH IN THE KITCHEN THE SIZE OF A CHICKEN PATTY. *smashes milkshake on floor and makes a break for it* I'm not sure what the wrappers are made of but I'm assuming it's something not delicious like rice paper. You might want to unwrap that burger after all. Besides, I'm not sure what the big deal is, they've made edible gum wrappers for years now. See? "That's foil, GW -- you're not supposed to eat it." You're not my doctor!

Hit the jump for a promotional video.

There are Comments
  • levia jack

    Informative article! Moving to brazil

  • jimmy

    if they just want to save on throw-away wrappers, they could serve the food on plates if you are eating indoors...

  • Guest

    They could make edible burgers first, then I could go there.

  • Guest

    They could make edible burgers first. Then I would go there.

  • hm, always wanted my burger with a side of paper

  • Jimmyhulas

    Please tell me about burgers and pizzas...where i could get them..

  • Lee Tan

    I guess no one handles money any more.

  • Guest

    1: if that was paper, then those people are eating trees. That sounds disturbing. But a really delicious alternative is to wrap burgers in rice paper. Actually, I really hope that was rice paper.

    2: what about the paint/print? is that edible too?

  • oranberry

    I fear you may be stupid

  • Guest

    What didn't you understand? Please tell me, so I'll draw the explanation for you.

  • Cancer.

  • What's next edible drinking cups?

  • NoveltyFishHead

    Care for a jello shot in a jello shot glass?

  • Dont mind if I do! *Munches on glass*

  • Joel Lamm

    I don't want to eat the wrapper. The servers have had their grubby little dick beaters all over it

  • There are people in the comments actually DEFENDING the inane idea of an edible wrapper, saying that you shouldn't complain about germs if you're going to a fast food restaurant.

    I hate stupid people.

  • I agree! Fast food is not junk food. Not all the time at least.

  • RareAwesomeman

    of course its not junk food; its just high fat, sodium, and calorie food. junk food, at least to me is candy, high sugar. i eat neither of these things however fast food is what i wish i could allow myself to eat

  • see what i wrote to Tyler AitchKay.
    you can eat bread without sugar, you can eat at a salad bar some veggies. it is still fast but healthy.

  • Exactly. I'm an avid defender of McDonald's Canada since they get pegged down with so many stereotypes even though all their food is, well, it's food!
    Is fast food bad for you? Yes. Is bbq'd burgers, oven-made fries and home-made milkshakes bad for you? Also yes.

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