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Book With Fading Ink Has To Be Read Before It Disappears

July 25, 2012 / book, iffy, interesting, it's like we're writing secret messages to each other in middle school again! hold on let me get my decoder ring!, marketing, reading, reading is fundermental, sure why not, then it becomes a waste of natural resources!, trying to make a statement, wood is good (but sad with no words)

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This is a first edition copy of 'El Libro Que No Puede Esperar' (The Book That Can't Wait). It comes in an air-proof bag because, as soon as you open it, the book begins to react with light and oxygen until, two to four months later, all the words have faded from the pages. Afterwards you can use it as a sketchbook. Or fire-starter!

'we think that this is a magical and poetic way of confronting a real problem,' explains javier campopiano, regional general creative director of draftFCB. 'we wanted to make a book that was a message in itself, that encourages us to read those authors, before their stories disappear for real, right before our eyes.'

I mean, sure, provided the book isn't worth reading twice, amirite? "Exactly -- which is why you should probably consider making Geekologie articles fade." Hoho -- going straight for this heart this morning, are we?

Hit the jump for a shot of the fading in progress and a video about the book.

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Thanks to Danica, who had a book that disappeared but then found it under her roommate's bed so she did that trick where you put someone's hand in warm water to make them piss themselves to teach them a lesson. Yeah!

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There are Comments
  • Aalok

    Defeats the purpose of buying books to begin with, wtf smh

  • dumb concept

  • jimmybrite

    Really?is this a joke?

  • Two whole months to read just one book!?

  • This resulted to be fake, the book never really existed, it was only a marketing campaign more oriented to win some prices for the ad agency in marketing competitions, The client they made the campaign for had to publicly retract and explain that they didn't have that book.

  • this may not be a big deal depending on the return policy for the store you by it from (but who would buy this book?). Get the book, open it, read it and once you start to notice the ink fading, return it and say its defective. Or just say you noticed the ink was faded when you opened it originally and the crappy bag seal must've broken on their shelf or on the truck. this is a horrible idea that is sure to get a lot of support from publishers and book sellers alike.

  • This would be a good gift for those who love to read or to play a prank on someone. >:D

  • Spell tome!

  • It's like a book with a terminal illness. A 'Boy In The Bubble' book.

  • BillGatesIsYourDaddy

    What a marketing gimmick. Now they are guaranteed to sell twice as many books. People will purchase one to read and one to save sealed for the novelty of it.

    I am sure there is something out there that will counteract the fading. Spray it with some sort of salt water, lemon juice, horse piss concoction.

  • $18922249

    Sealed or not, the ink will most likely fade. Oxygen can diffuse through plastic pretty easily, and given enough time the whole thing will become oxidized. Thirty years later, someone opens their unsealed copy of 'The Book That Can't Wait', and the trolling will be complete. Brilliant!

  • Lee Tan

    Xerox ftw

  • BillGatesIsYourDaddy

    torrent ebook copy of it a week before its released ftw

  • I like to call that the "how thousands of nerds read the last few Harry Potter books so quickly" syndrome...

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