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I WILL WRECK YOU: Rugby Inspired Beer Vending Machine Only Dispenses Beer After A Hard Hit

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This is a Salta brand beer vending machine modded by creative agency Ogilvy to only dispense a beer if it gets hit hard enough from the side (as gauged by the light-up meter on the front). The concept was that rugby fans would be more inclined to buy the beer if there was a...physical aspect involved. Me? I'm cool just asking the bartender for a freshie. The machine took a tour of bars in northern Argentina, where it allegedly increased beer sales by 25% from people wanting to beat on the thing. I dunno, I prefer my bar visits as violence-free as possible. Because I used to go to a pub that had one of those robotic punching bags you could hit as hard as you wanted for $1, but one time I missed and accidentally nailed a guy coming out of the bathroom. He died instantly. So did another guy on the shitter who only heard the punch and had a heart attack. I was gonna check his wallet to notify his next of kin but the bathroom smelled like he's just had the hot wings so I didn't.

Hit the jump for a commercial demoing the thing.

Thanks to Terrance, who agrees we should just take a sledgehammer to the thing and win all the beers at once.

There are Comments.
  • Where can I buy one ??????? seriously

  • Calvin Guimaraes

    Whats to stop the beer being all shaken up

  • Ed

    I how the girls have to get a guy to hit it for them if they want a beer. Makes them more talkative I bet.

  • westmclarenmerc

    Well, atleast the music saves us from the furry death.

  • Guest

    Chuck Norris would easily empty out that entire machine with one hit. XD

  • BillGatesIsYourDaddy

    Chuck Norris would walk by the machine and it would empty itself of all the beer and money as an offering to Chuck Norris

  • Azariel_z

    Shoulder charge allowed!!!!

  • "The New Zealand of Argentina" Hmmmmmmmm

  • p_shep

    Aren't there warning stickers advising against this sort of thing?

  • "He died instantly." Hahahahaha!
    Classic...

  • If I'm engaging in physical violence to get beer then I've probably had enough.

  • Lu Cho

    LOL I'm Argentine. our publicity agencies are weeeiiirrdd.

  • Che, pero hubiera estado mejor con música de los Cadillacs o de Bersuit! ;)

  • Lu Cho

    y si, pero por lo visto este video lo hicieron para demostrarlo a gente de afuera...

    - edit - aora que lo vuelvo a ver, e doy cuenta que mi comentario es cualquiera... la musica es solo para resaltar que es cerveza salta, de la provincia de salta, donde todo el mundo toca el sikus por la mañana (?

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