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Copies Of Mass Effect 3 Launched Into Near Space For Gamers To Track Via GPS And Collect When Fall

February 17, 2012 / blood rage, do want, i am jack shepard, i will be playing this and i will be going for the platinum, krooooooooogan, man i am still playing catchup on my video games, marketing, mass effect, outer space, publicity stunt, putting things where they don't belong, sure why not, video game, what do you mean there's no la launch?!

mass-effect-3-in-space.jpg

As a publicity stunt for the March 6th release of the game, Mass Effect 3 publisher Electronic Arts will use weather balloons to launch early copies of the game high, high into the sky (but not actually space) next week and encourage gamers to track the packages via GPS and find them when they land. Unfortunately, the launches will only take place in New York, San Francisco, Las Vegas, Berlin, London and Paris, so if you live anywhere else you'll have to pack up your bags and move to one of those cities by next week. "Or I could just visit." Or you could just wait till March 6th like a normal person.

'Mass Effect 3' becomes true space oddity [usatoday]
and
Official Mass Effect Site (where the tracking will happen)

Thanks to Brian and Wilmersama, who have every intention of finding out where they're launching the balloons from and shooting them down with arrows. I like the way you think.

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There are Comments
  • Mike Hoffert

    *Shoots the balloons down with a FTL drive*

  • Krystian Szastok

    i just lost an arm cut off by a copy falling from the sky, do I contact xbox or EA for compensation?

  • n_a_a_s

    I'd sure spend hundreds of dollars trying to get my hands on one of these rather than just going to gamestop.

    And if enough shit wasn't already falling from the sky (damn you flocks of geese, damn you) - just what we need is a xbox game impaling someone's cranum from above while they're tweeting about being bored.  Actually that'd be awesome because that's what you get for sharing useless information & whoring yourself on twitter

  • tom jenkins

    in first grade we launched a regular helium balloon from orange county and it landed in guatemala so more importantly, who has a boat i can borrow.  i would also accept a bat jet with the front claw attachment like he used to get rid of all jacks balloons.

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