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Guitar Hero, DJ Hero Franchises Killed Off

February 10, 2011 / boohoo, business, dead and buried, decisions decisions, eh, guitar, guitar hero, it was fun while it lasted, moving on, no skin off my wiener, video game, we're getting the band back together

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Guitar Hero, the franchise that taught us all pushing colored buttons in time to music could make you feel like a badass, has been canceled. *looks at real guitar resting in corner* DON'T "I TOLD YOU SO" ME! You think I won't smash you? I'll smash you.

"Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," the company said in its fourth quarter earnings report.


The move also covers "DJ Hero" games, and Activision said it will also stop development on "True Crime: Hong Kong."

"These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences," Activision said.

Activision had better luck last year with its "Call of Duty" and "World of Warcraft" franchises.

Speaking of franchises, anybody in the market for a spokesperson? Because I'm available. I can't guarantee people will buy your products, but I will guarantee I'll show up wasted to all promotional events and leave early. Probably in the back of a paddy wagon. Think of the publicity!

Activision Ditching 'Guitar Hero' Franchise [pcmag]

Thanks to venort, Alisha and Ms. Forwhatit'sworth, who don't care because they play real instruments. Yeah, me too! (does the skin-flute count?)

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  • Once you've simplified down your record, organize to satisfy the organizations to talk about their series chance. This will usually include going to their secret headquarters and viewing a regional series to demonstrate you the way they work.

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