February 28, 2011

Bench Press: Cheap And Sessy Advertising

Filed Under: advertising / bench / but what if i don't want those on my legs?! / cheap / clever / free is always the right price / i see what you did there! / legs / legs like oaks / marketing / sessy time / she's got leeeeeegs and she knows how to...advetise on them? / sitting / sure why not

Using word blocks to press things into people's skin so they walk around as free advertising: good idea. Using red-hot metal to press things into people's skin so they walk around as free advertising: better idea.

The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette".

Pretty clever, right? It is. Of course, it only works on women (and men) already wearing short shorts (or less), so you can forget about all the ladies in mom jeans doing your advertising for you. "BUT I LOVE WOMEN IN MOM JEANS!" Dude you'd love a woman in a parka and ski mask, stop acting so desperate.

Bench Presses Advertisement into Bare Thighs [neatorama]
via
How to Piss People Off In One Easy Step [gizmodo]

Thanks to Jody, who found out the hard (read: purse to the head) way that "I was trying to read the advertisement!" is a poor excuse for trying to stick your face two-inches from a woman's ass. Trust me, "I was trying to smell a fart" doesn't work either.