Jul 16 2010No Cameras Beyond This Point: A Peek Inside Apple's $100 Million iPhone Testing Facility

Note: The additional (high-res) shots of the facility can be seen HERE, HERE and HERE.
These are super-secret spy shots taken from inside Apple's $100 million iPhone testing facility. Okay so they're not actually secret, Apple released them today. Unless you wanna pretend they're super-secret spy shots, in which case that spy was me and I did that shit James Bond style plus a bunch of voluptuous-ass womens afterward. No, no I didn't either. I accidentally shot myself in the leg Plaxico Burress style and was propositioned by a toothless whore on the bus ride to Cupertino. Me being a much classier version of Bond aside, it's sad as shit when your $100 million testing facility releases a phone that loses its signal when you hold it wrong. Just sayin', you could have tested that shit in my closet.
Apple's Antenna Design and Test Labs [apple]
Thanks to the blue batter, Christopher and Jessica, who all have assistants who hold their phones for them and won't hesitate to fire them if they drop a call (or the phone in a toilet).

Reader Comments
1. Sieden - July 16, 2010 10:06 PM
100 million seems like a bit much just to test a phone.
2. Yotsuba - July 16, 2010 10:07 PM
CEREBRO! D:
3. Topher - July 16, 2010 10:07 PM
*peek inside
4. bt - July 16, 2010 10:10 PM
god damn do i hate apple
5. nate - July 16, 2010 10:24 PM
Boba Fet? Boba Fet where??
6. Michelle - July 16, 2010 10:25 PM
Uh, so that facility looks kinda stupid and so not worth $100 mil.
7. Homer Simpson - July 16, 2010 10:27 PM
He shoulda used that hundred mill to make a better antenna BAWAHAHAHAHA =)
8. Jake2k - July 16, 2010 10:30 PM
"it's sad as shit when your $100 million testing facility releases a phone that loses its signal when you hold it wrong"
I lol'd so hard I pooped a little, it was cool though cause I was on the toilet, which is like the best place to read Geekologie amirite?!
9. DH - July 16, 2010 10:37 PM
@8 here here.
@7 YESS.
10. I've got a crush on the GW - July 16, 2010 10:46 PM
Because I always use my phone in blue rooms filled with giant spikes.
11. straightmankiller - July 16, 2010 10:47 PM
Never bought one, never will
12. ASFASFASF - July 16, 2010 10:56 PM
"A peak inside".
Wowwo.
13. Jaker - July 16, 2010 10:57 PM
What possible use could those rooms have? It looks like either shitty abstract art or a horrific torture chamber. I mean, shit, you wouldn't want to trip and fall while you're walking down a hall there.
14. Rob - July 16, 2010 10:58 PM
"you could have tested that shit in my closet."
QFT
15. Rob - July 16, 2010 11:04 PM
@6
Actually setting up a room acoustically perfect (I'm assuming for their sake) actually takes quite a bit of engineering. This is on top of whatever else their doing with the room but I wouldn't doubt it though.
ie. The sydney operah house costs around $100M. Architecturally it's a master piece. But acoustically it's a total piece of shit. It is far from one of the better places in the world to see a show at. Looks pretty though...
16. Robot Owl - July 16, 2010 11:14 PM
all that money and you mean to tell me that they couldn't get the most ESSENTIAL part of a phone (antenna) to function? wtf
17. JJtoob - July 16, 2010 11:49 PM
Is that where they came up with the goofy looking rubber bands for the iPhone 4? I'm going to apply to work at Apple.
18. :::Nicktendo - July 17, 2010 12:11 AM
Has anyone else noticed that GW has been saying "shit" more than usual today in his posts?
What's wrong GW? You can tell us.
19. ian - July 17, 2010 12:15 AM
100 million dollars and the best thing they can come up with to hold the phone? A rubber band.
20. Dr. Smallberries - July 17, 2010 12:48 AM
fuck apple and their high-and-mighty appleheads; everyone who works/worked for that company has a saint in their pants. and fuck their douchebag corporate PR machine manufacturing bullshit friday news. instead, lets talk about steve jobs parking in handicapped spaces up front at apple in his AMC Pacer (actually, i don't know what he drives). after 20 instances of this, someone finally left a note on his car that read:
PARK DIFFERENT
21. Cakeflourz - July 17, 2010 12:50 AM
@ 18 : That's what I was going to post about.
Come on GW, tell us what your problems are. Let it all out. Well, scratch that last sentence... o.0
22. Cakeflourz - July 17, 2010 2:35 AM
@20:
Steve Jobs drives a Mercedes SL55 AMG.
23. Ryo - July 17, 2010 4:08 AM
So all that money spent and still they got the iphone 4's reception all screwed up... useless I tell ya... useless....
I'm still getting one though... lol
24. Matt - July 17, 2010 4:16 AM
I see accidental death by impaling in apple's future.
25. Ed - July 17, 2010 4:24 AM
Actually this is room FOX built to perfect Barney's famous burp on The Simpsons. Apple is just renting.
And imagine how much the new phone would suck if they hadn't dropped $100 mil for the room . . .
26. Tim - July 17, 2010 4:38 AM
hahaha what a waste of money. All that effort and cash thrown at the problem, and the reception's still worthless! Glad I'm not a shareholder.
27. applefan - July 17, 2010 5:29 AM
Oh, that's where all the gays come from!
28. dr.yosh - July 17, 2010 6:13 AM
apple, what a boring company with all this fake tricks and jobs.
29. blueZorro - July 17, 2010 6:37 AM
I'm with GW, are you sure that's not a sex dungeon?
30. gr9 - July 17, 2010 6:39 AM
All that hard work and you can't even get a single antenna to work, splendid...
31. Laurenzio - July 17, 2010 8:25 AM
Anyone else think this looks like a Lego Stargate???
32. Jen - July 17, 2010 9:33 AM
PEEK!!!!!!
33. KLanD - July 17, 2010 10:08 AM
100 million.. and they couldn't figure out that the iPhone4 had antenna problems before they released it.
Just goes to show, it doesn't matter if you have all the latest/fanciest/most expensive gadgets, if you don't have anyone who knows how to use them.
*cough*Designers who believe they need apple products to be creative*cough*
34. Steve Jobs - July 17, 2010 11:48 AM
Hello everyone, Steve Jobs here...
I would like to remind you all of a few things since you all seem to be very ungrateful. Here's a list of a few things you wouldn't have if i hadn't started Apple...
-The mouse
-Color Monitors
-Graphical interfaces
-Creativity
-Happiness
-The greatest Computers EVER
-The Internet
-The Solid State hard drive
-Meaningful Commercials
-Turtle Necks
-Oxygen
-Freedom
-Democracy
And last but not least, the Greatest company to ever exist and is the sole owners of meaningful patents on things like....
-Making pinching motions on a touch screen (yup it's ours, we claimed it first)
and
-"Touch screen device, method, and graphical user interface for determining commands by applying heuristics" (we don't even know what this one means, but for that very reason it's great for suing the crap out of the little man.
So next time, please have some respect for your Empe.... er... Steve Jobs.
35. jojodrum3 - July 17, 2010 11:55 AM
You guys should read the link that GW posted. It is interesting that with all this technology and whatever generation the phone is at they still have problems.
I think the facility looks really cool. But I also think recording studios look awesome.
36. Justin - July 17, 2010 12:40 PM
Super secret my ass, this is called promotion. Trying to fix their fuck up.
37. Joey - July 17, 2010 1:36 PM
The technology behind this room is pretty cool. Check out this link to see more systems like the one Apply is using for different applications and descriptions of how they work:
http://www.satimo.com/content/antenna-measurement-systems-0
I almost worked at this company...
38. avocado - July 17, 2010 2:13 PM
mmm, nothing surprising here just an anechoic chamber...
39. Anemone - July 17, 2010 2:45 PM
Where are all the iFags to defend themselves?
40. Jake - July 17, 2010 7:00 PM
So... GW takes weekends off?
41. Peter - July 17, 2010 7:25 PM
Hey Apple I'm selling you my middle finger, just 100M. 100% guarateed it works better than your chamber.
42. Jester - July 17, 2010 7:46 PM
RIP GW. He got in a car accident lastnight at 3AM. Was drunk driving.
43. silentwave - July 17, 2010 8:15 PM
the spikes are for traitors so thy kill them, when they join microsoft, They make us decepticons look bad
44. Fealiks - July 17, 2010 9:19 PM
Why did apple release these photos?? Isn't the iPhone 4 renowned for its shitty signal?
45. Kevin R - July 18, 2010 2:51 AM
@31 Dude I'm totally hitting P4X 639 lol... And yes, I know some stargaze addresses lol
46. Kevin R - July 18, 2010 2:53 AM
*stargate. Damn Apple spellcheck... Coincidental, I know.
47. (◕_◕)┌∩┐Closet Nerd - July 18, 2010 8:11 AM
Sounds more like "James Bong 420" than "James Bond 007"..... just sayin
48. Jeff - July 18, 2010 10:48 AM
So let me get this straight, the logic here is essentially: "Our phones MUST work flawlessly because we spent a shit-load of money on this acoustically isolated chamber!"
I have to say, coming from a company whose entire business model stems from the concept that their products are superior just because they costs more, this doesn't really surprise me.
49. Toejam and Earl - July 18, 2010 1:07 PM
@48 Jeff
Sounds good to me.
Put me down for seven iphone 4s, one for each day of the week.
50. AnonymouslyJaja - July 18, 2010 5:02 PM
Jeez, getting laid gets in the way of web browsing soo much...
I might have to break up with my girlfriend so I don't neglect poor Geekologie :(
51. blueZorro - July 18, 2010 6:55 PM
Number 51! Let's try to get to 100 for no reason whatsoever.
52. Moron - July 18, 2010 7:22 PM
Number 52!
Wooooo!!
53. IM NUMBER 53 - July 18, 2010 7:43 PM
IM NUMBER 53
54. Blue Phantom - July 18, 2010 7:43 PM
GW, you slackin? no posts in 2 days? I need my geekologie......
55. B9CC1D - July 18, 2010 7:55 PM
First Mouse = Douglas Englebart
First Color Graphics = IBM CGA
First Graphic Interface = Xerox Alto
First Cell Phone = Martin Cooper for Motorola
First Touch Screen = Sam Hurst of Elographics
First Digital Media Player = The IXI by Kane Kramer
Mac OS = Unix that's been screwed with then copyright protected
Steve Jobs = The George Lucas of Electronics...can't do a damned thing except reinvent something that someone else already did.
56. Baka - July 18, 2010 9:15 PM
Come on GW, I'm going through withdrawals here.
57. ~zeus~ - July 18, 2010 9:25 PM
GW's iCrap must be broken -.-
58. vicky.. - July 18, 2010 9:32 PM
I am 58, bow before me...
59. Steve Jobs - July 18, 2010 9:53 PM
I just pooped my pants.
60. esetiawan - July 18, 2010 10:43 PM
Something happened to GW. I can feel it.. :(
61. paul - July 18, 2010 11:46 PM
That's cool!
════════════════════════════╮
S/ u/ g/ a/ r/ B/ a/ b/ y/ M/ a/ t/ c/ h/ D/O/T C/O/M
╰══════════════════════════╯
T h e b e s t c l u b f o r s e e k i n g r i c h s i n g l e s, a n d s e x y b e a u t i e s, W h a t ' s t h e m o s t i m p o r t a n t i
s t h a t y o u d o n ' t h a v e t o b e a m i l l i o n a i r e, b u t y o u
c a n m e e t o n e.
I believe you will success there since thousands of singles, include me, have found true love there.
62. Donald (The Duck) - July 18, 2010 11:47 PM
whats going on GW? :(
63. Raul Duke - July 18, 2010 11:57 PM
We all better start getting our money together to bail GW out of whatever Mexican prison he is in.
64. TheDudeaBides - July 19, 2010 12:43 AM
@60: i'm totally with ya there. GW, IF SOMETHING HAS HAPPENED TO YOU SOUND THE BOMB ALARM! WE"RE SENDING A RESCUE TEAM!
65. Sauce - July 19, 2010 1:21 AM
It seems the real GW stopped posting after the periodic table of meats.
66. blueZorro - July 19, 2010 2:47 AM
66! Keep on rolling people!
67. encoder - July 19, 2010 3:24 AM
Utter uselessness. they still have no idea what a Faraday cage is. see iPhone4 antenna issue.
is like using the washing machine as a table to wash on.
68. Mrpistachio - July 19, 2010 3:42 AM
Nooooo GW where are you?
69. Mrpistachio - July 19, 2010 3:43 AM
Nooooo GW where are you?
70. Mrpistachio - July 19, 2010 3:44 AM
crap double posted yay number 69
71. dophi - July 19, 2010 4:57 AM
http://bit.ly/aAfTeO The Taiwanese News Animates the iPhone 4 Antenna Saga
72. christian louboutin sale - July 19, 2010 5:54 AM
http://www.allabouthighheel.com
christian louboutin sandals arejust right for this beautiful summer.
We have a collection of YSL shoes, Christian Louboutin shoes, etc. If you are interested in them, you could visvit our website.
73. Rob - July 19, 2010 6:25 AM
GW - We miss you!
For those who are getting restless, check this link out :)
http://www.obviouswinner.com
74. Laurenzio - July 19, 2010 6:28 AM
Dudes, GW is entitled to some time off. He's probably drinking it up with some fine laydees while they jerk him off with a Power Glove. Cut him some slack. Bloggers have lives too :)
75. callam - July 19, 2010 6:56 AM
Tbh I think its all a trick, they probly made that after the death grip issue came up so that they look like they actually tested it first.
Not just changed a tiny bit an re-released the same shit for a massive wad of money.
76. someguy - July 19, 2010 7:16 AM
GW - where are you ? Seems like all hell is breaking lose in geek town
77. blueZorro - July 19, 2010 7:40 AM
Double 7! Come on Y'ALL!
78. Deano - July 19, 2010 8:46 AM
Honestly, check the video out (on apples website) those guys are using RUBBER BANDS to grip the iPhone, which aren't any where near human flesh, i say use a severed hand or something :D
79. Magnus - July 19, 2010 8:52 AM
Hmm it's really kind of refreshing going back and reading something that was posted a while ago. I never really actually believed there could be a new GW until I compared a recent post with one written some time ago.
Like a splash of water on a warm summer day.
Anyway, I suppose we're going to have to dredge through the metaphorical summer without said metaphorical splash.
I mean simile. But simile-ish didn't have the same ring to it. simileical... similish... similitudinal... similar... ahem... I"m done now.
Oh, and... I'm number 78.
80. Magnus - July 19, 2010 8:53 AM
Ahem... make that 79... and 80.
81. TheLepper - July 19, 2010 8:57 AM
This is just weird. 100$ million. thats just a waste of money. lol
82. TheLepper - July 19, 2010 9:11 AM
OMG something happend to GW.. hope you doing ok... :( :( :(
83. Phalicy - July 19, 2010 9:28 AM
Anyone notices its a $100mil room, but they are still using rubber bands to hold the phone in the stand? Think for $100m you could have engineered something a little better.
Or possibly this just shows how BADASS rubber bands are.
84. Dman - July 19, 2010 9:54 AM
The problem was that Apple was to busy trying to disguise the phone with a casing to make it look like an older Iphone. This prevented the the actual field tester from picking up on the problem. Maybe confinded in such a small area i.e 100 Mil test room wouldnt produce the range needed to notice a drop in signal strength?!?!?!?....Okay your all right $100 million and all they could come up with is a rubberband?
85. BIG CAT - July 19, 2010 10:05 AM
seriously GW, say something or there will be a riot in all major cities to find your whereabouts.
86. John - July 19, 2010 10:31 AM
He's probably at the rotating cocktail lounge at the Bonnaventure...
87. blueZorro - July 19, 2010 10:38 AM
88! We can do it!
88. blueZorro - July 19, 2010 10:38 AM
Well that's funny.
89. Nameless - July 19, 2010 12:47 PM
$100 million dollars to test the iphone and they still didn't catch the iphone 4.0 deathgrip problem, reception bar glitch or the excessive battery drain. LOL
90. Mvivanc - July 19, 2010 12:49 PM
Heyyy that is the hardware that we need to make our iphone works!! ^.^ the blue spiked sphere i like!
91. charlyhigh - July 19, 2010 1:25 PM
apple sucks
92. Phalicy - July 19, 2010 2:45 PM
They knew about this from day one.
Hence the bumper.
93. thatdude - July 19, 2010 3:43 PM
she was really asking for it in that skirt, just sayin...
94. Hmmm - July 19, 2010 4:00 PM
@92: They knew about this from day one. Hence the bumper.
That's not necessarily true. Every phone I've ever got the first thing I buy for it is a pack of screen protectors and an off-brand silicone -bumper- case from Amazon for maybe $2.00 total. Keeps my phone working and in great shape, and it saves me the heinous markup on said cases in stores. That said, lol @ Apple for making such a noob mistake.
95. Bob - July 19, 2010 5:03 PM
I would like to buy a spoon.
96. blueZorro - July 19, 2010 5:47 PM
Screw it I going to 100.
97. blueZorro - July 19, 2010 6:15 PM
97...
98. blueZorro - July 19, 2010 6:15 PM
98...
99. blueZorro - July 19, 2010 6:17 PM
99...
100. blueZorro - July 19, 2010 6:17 PM
100!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
101. Reverse firstard - July 19, 2010 6:43 PM
101st!!!!!
Backwards firstardism FTWFTWOMGROFLMAOLOL!!!!
102. thatdude - July 19, 2010 6:59 PM
@ 100 That was the very definition of awesome ! And now take your pills, please