Latest In Beer Technology: A See-Thru Box

May 7, 2010


There's nothing worse than buying a case of beer and getting it home (or to the backseat of a friend's waiting car) only to discover the beers inside are warm (or filled with concrete). That's why I always dig for a case in the back. But for those of you that don't have Einsteinian brains like yours truly, there's Coors Light's new box. But it's not just any ol' box -- it's a box with a window. A proverbial "room with a view". No? Just a box with a plastic window? USE YOUR IMAGINATIONS!

They created a 12-pack case with a tiny opaque window that turns transparent in cool temperatures. Never be momentarily fooled by a couple of silver bullets too-recently placed into a supermarket's refrigeration unit. Know if they're cold before you even open the door.

Finally, somebody putting technology to good use. Of course, this even wouldn't be a problem IF THE GROCERY STORE WOULD JUST LET ME TRY THE BEER BEFORE BUYING IT. Which, dammit, I'm gonna start doing anyways. WHO'S WITH ME?! Cool, let's hit the dairy section first for some whippits.

Coors Light Invents Cold Activation Window: Cancer Cured, World Peace Ensues [gizmodo]

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