Jan 11 2010Reporter Breaks "Unbreakable" Phone At CES
This is a short video of BBC reporter Dan Simmons breaking an allegedly unbreakable phone at the Consumer Electronics Show. The phone is supposed to be able to withstand a 10-story drop, being dunked 20-feet underwater for a half hour, and used as a hammer. Unfortunately, it can't withstand being beat against an aquarium four times. But my fish love that shit!
Reporter breaks an 'unbreakable' mobile phone at CES [bbcnews]
Thanks to Ross and Simon, who can break phones just by looking at them. That's, uh, some superpower. Blast the chick sitting next to me!
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Reader Comments
1. Jared - January 11, 2010 4:30 PM
first
2. Jiakasuma - January 11, 2010 4:31 PM
Lo dejo cayado!
3. D@m!/ - January 11, 2010 4:32 PM
lmfao fail
4. Jess - January 11, 2010 4:35 PM
The puny mobile crumbles at the might of the BBC!!!!
5. Smurfdude50 - January 11, 2010 4:39 PM
OH SNAP! literally.....
6. ObamaPacman - January 11, 2010 4:39 PM
LOL, Pwned. Never say never!
7. Ray - January 11, 2010 4:42 PM
ownd
8. me - January 11, 2010 4:42 PM
ha, now they cannot sell that brick for $500!!
9. Ross - January 11, 2010 4:49 PM
I love they way he apologies for breaking the unbreakable phone.
10. Cruisemissleking - January 11, 2010 4:51 PM
Yeah, he broke the screen. If anything, the 'unbreakable' phone's weak point would be the screen...
11. White667 - January 11, 2010 4:56 PM
Does he get a free phone, then?
12. Bandit - January 11, 2010 5:00 PM
I can't type the word "FAIL" big enough.
13. twellve - January 11, 2010 5:10 PM
that made my day. thank you, GW.
14. mike - January 11, 2010 5:22 PM
all their testers used the other parts of the phone to hammer nails but failed to use the screen for that, i guess.
SHARP EDGES PWN YOUR PHONE
15. DrWhoo - January 11, 2010 5:38 PM
Fail fail fail!
16. That MF Kymander! - January 11, 2010 5:45 PM
ahh thats so great!
17. Ch ch changes - January 11, 2010 6:15 PM
LOL, he's so embarrasd...
18. nullset - January 11, 2010 6:22 PM
I bet engineering said "well it's damn near indestructible" and the marketing people said 'HAMMER NAILS WITH IT!'
This sort of thing happens quite often....
19. wally - January 11, 2010 7:02 PM
hahahaha WIN!
20. Crfazy - January 11, 2010 8:03 PM
...I thought he was going to do something really intelligent to break it all the way through that video and when he just went caveman on its ass and broke it by hammering it against the fishtank I nearly died with laughter. Thanks!
21. Yopoleo - January 11, 2010 8:16 PM
It's like the Casio G-Shock, if you hammer it enuff, you can break it into small subatomic particles.
22. rick guedes - January 11, 2010 8:30 PM
says somethin' about the fishtank
23. Spounz - January 11, 2010 8:51 PM
Definitly NOT Steve Proof !
24. So.... - January 11, 2010 9:04 PM
He definitely says "fuck" and "shit" at the end. The BBC guy that is.
25. MadMonkey - January 11, 2010 9:06 PM
So is that fish tank unbreakable??
26. Berzerker - January 11, 2010 9:47 PM
i guess that'll be on this years 'Fail' compilation.
27. TetraShiva - January 12, 2010 2:13 AM
@19
That's why marketing is the bane of every engineer.
28. JCD - January 12, 2010 2:58 AM
I think this is fake all the way, if ´hammering´ the phone on an edge breaks it. How the fuck does it survive a drop 10 stories down? I smell a some marketing tricks to bring your product under attention.
29. FOZ!! - January 12, 2010 4:21 AM
a friend had one of these. long story short we threw it at a wall and it exploded.
30. Beth - January 12, 2010 8:19 AM
Well as soon as you say something is unbreakable, people will find a way to fucking break it. I just would never have thought the way to do it would be smacking it on a fish tank.
31. Pat - January 12, 2010 8:42 AM
I love how the company rep looks nervous throughout the whole video.
32. Blashyrkh - January 12, 2010 11:29 AM
The British always find ways to break things. that's why we're british.
33. tvg - January 12, 2010 5:56 PM
that goes beyond EPIC FAIL
34. Justin Moore-Brown - January 12, 2010 6:19 PM
I wonder if the name of this phone is the Titanic.
Wasn't that "unsinkable"? yea.....that didn't work out so hot either.
35. JW - January 12, 2010 7:07 PM
That was hilarious. He wasn't even hitting it on the fishtank that hard.
36. the dude - January 13, 2010 6:32 PM
yeah he does say fuck and shit and the end if you look at his lips and his facial expressions they have just cut his mic out lmao
37. Amaranth - January 14, 2010 3:10 PM
I think the concept of the unbreakable phone meant that it cannot withstand drops and water not blunt force directly to the screen... Its still a great phone regardless for what it is being that no phones can stand from a 10 story tall drop or being under water for 30 minutes.
38. Cruisemissleking - January 15, 2010 9:16 PM
@37. The guy at the beginning said "The Worlds Most Rugged Phone", which it isn't "unbreakable", but its pretty hard to break
@18. Yeah, marketing just likes to fuck with engineers. Look up AMC Gremlin.
39. anon - January 16, 2010 9:30 PM
'I do apologize' XD
40. Aimee A - February 17, 2010 12:44 PM
During PEPCOM at the Mobile World Congress, eight tech reporters put Sonim's newest phone, the Spirit XP2, through a torture test. We worked with them to produce videos of the tests. Here's a link www.sonimtech.com/video.