Nov 16 2009Glowing Booze!: Electroluminescent Bottles
Apparently battery-powered illuminated liquor bottles are becoming all the rage. They're supposed to grab your attention when you're trying to decide what to order at the bar. Yeah, TOO BAD I ALREADY KNOW WHAT I WANT (one of everything -- and keep the cherries coming).
Ballantine's new "Listen to Your Beat" campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based "The Core," this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging. (The J&B bottle above is another example.)
You know if you really want to sell liquor you don't need ridiculous gimmicks like light-up bottles. No, what you need is me. I could sell firewater to a teetotaler AND get him to drink it. CHUG! CHUG! CHUG! Aaaaaand you're vomiting on my shoes. Now wipe your mouth, we're doing it again.
Hit the jump for several videos of light-up bottles in action.
Electroluminescent Liquor Packaging [thedieline]
Thanks to twellve, who likes her liquor bottles the same way I like mine: filled with water and highlighter and lit up with a blacklight.
Reader Comments
1. catch22 - November 16, 2009 11:21 AM
we have chicks that wear tshirts like that to the bars round here
2. naas - November 16, 2009 11:26 AM
GLOWINTHEDARKBOOOZE!!!!!!
I ♥ IT
3. antmattmn - November 16, 2009 11:34 AM
That is freakin sweet
4. Snaggletooth the pirate - November 16, 2009 11:35 AM
making a bottle light up is half-assed, winners make the drink itself light up. See Blavod vodka, aka black vodka that reacts to black lights and changes colors depending what you mix it in. Like a blavod screwdriver turns green and is black light reactant.
5. naas - November 16, 2009 11:38 AM
@4 the drink itself lights ME up (if it didn't I'd ask someone for a lighter)
6. ~☻,_∫∫ ∕∕-][ Ỵ ([¦¦ ([]) ][-¦¦ ☻~ - November 16, 2009 12:08 PM
amazing its little things like that that make you realize how fast the future is coming at us.
7. ~☻,_∫∫ ∕∕-][ Ỵ ([¦¦ ([]) ][-¦¦ ☻~ - November 16, 2009 12:11 PM
lol @4 lighting shit up with a black light is half assed unless the black light was built into the bottle, its not as pro as these
8. naas - November 16, 2009 12:13 PM
@6 I'm afraid this has nothing to do with the lack of development the future once promised us
9. Snaggletooth the pirate - November 16, 2009 12:22 PM
@ 7 : You're insane, any idiot can stick a light bulb anywhere. See any case modding forum.
However to design a drink that will be reactant to black light and make use of a clubs lighting scheme is ingenious. No moving parts to fail, no electrical supply necessary.
Truly masterful design, requires the rules & laws of Murphy, Occam, and Fibonacci.
10. emptyaddy - November 16, 2009 12:26 PM
Imagine how cool you would look in (insert personal NYC club place here) if you were to down just straight Radium. Bartender, his a hundred - get me a glass of cancer and get yourself a shot of genuine personality while you're at it.
11. Milkman - November 16, 2009 12:49 PM
more visual pollution. after this catches on everything will blink and then nothing will stand out any more as we'll mentally filter the noise
12. Pat - November 16, 2009 12:56 PM
This seems ... useful ... ?
13. Closet Nerd - November 16, 2009 1:40 PM
Can you imagine seeing these in a club/bar while on some type of hallucinogen?!
14. steven - November 16, 2009 6:18 PM
GIMMI!!!!!!!!!! GIMMMIIIII!!! i want some NOW!!!
15. Rachael - November 17, 2009 12:28 AM
i would like to say i just drank a bottle of tyku last night (thats right. the whole bottle) because it lights up and it was amazing! im gonna fill it with water and some dye and set it on a shelf now cuz it cost 29 dollars and i dont want it to go to waste :(
16. Shmee90 - November 17, 2009 12:39 AM
RC Glow....coming soon
http://www.youtube.com/watch?v=y8BobyvCp38
17. Jaded Icon - November 17, 2009 7:32 AM
@ 15
I also tried the TY-KU. It was meh. Probably not worth the price. Nice bottle though. Course I stopped collecting (empty) alcohol bottles after I graduated...
18. Me - November 17, 2009 8:01 AM
I got a bottle of Tyku a few months ago. It wasnt in a glow-in-the-dark bottle though. It had the same design, but was sleek black.
19. HeBangs - November 17, 2009 5:59 PM
I knew I had seen the Ty Ku bottle before but had never bothered to try it (I'm strictly a beer guy). But even if the light-up bottle doesn't stop you to buy it, it is still good fun once you have it. I have to get my hands on the other bottles, what if they're collectibles one day??
20. Kermit - November 17, 2009 6:06 PM
"Aaaaaaaand you're vomiting on my shoes."
LOL! Hilarious.
@18 - the black bottle is the company's sake and the glowing bottle is liqueur. Both aren't bad.
21. Tammy - November 20, 2009 8:50 PM
What is the economy gets so bad (I know they say it doesnt affect alcohol) that these companies have to change how they bottle things to make it all less expensive?! THEN these would be awesome collectibles. "Remember when Smirnoff tried to do this?"..."Remember when Ty Ku looked like that?"
22. Marie - November 22, 2009 8:47 PM
Check out www.teamtyku.com and really see what TY KU Liqueur and TY KU Sake lines are really about. TY KU Liqueur is the only bottle on the market that has a built in LED not a plug in. Also, TY KU Liqueur is the lowest liqueur in sugars/calories on the market....
23. Steppy - November 24, 2009 4:43 PM
OOOOOOOOOOO. I feel stupid, I watched the videos and didn't realize they were plugged in. How are they supposed to that everywhere? And this looks like a pain in the arse for people who stock shelves at liquor stores.