Jun 25 2009BK Ad: The King Used To Be Respectable

In what might be the smartest piece of advertising in recent history (whee, I just posted your whole freaking ad for free!), Burger King has released a print ad for their new Super Sloppy Seven Incher chock full of sexual innuendo. I don't see it, but allegedly it's there.
BK Goes Crude With 7-Inch Burger Ad [newser]
Thanks to solid and Pat, whose minds can't be blown away because they're in a lockbox.
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Reader Comments
1. naas - June 25, 2009 1:00 PM
zomg how phallic
why am I thinking blowjobs lunchtime
2. Kieren - June 25, 2009 1:01 PM
Why would i buy something that tastes like penis?
3. Stuey - June 25, 2009 1:01 PM
Because lucnh blowjobs rock, or rather getting them does.
4. Stuey - June 25, 2009 1:02 PM
Kieren, cause you love it.
5. pez dispenser - June 25, 2009 1:03 PM
very subtle BK, very subtle
6. naas - June 25, 2009 1:03 PM
They must be leveling themselves with Quizno's questionable sandwich commercial with Scott the curious sandwich maker & a raging gay talking oven in heat
7. Kieren - June 25, 2009 1:03 PM
@4 how did you..... are you stalking me again?
8. Annie - June 25, 2009 1:03 PM
GW, marry me.
Also, @2, why NOT?
9. naas - June 25, 2009 1:04 PM
@3 very true, no argument from here
10. djkr - June 25, 2009 1:07 PM
those ads ran here in Singapore. we don't have the Burger King Mascot like the States. but yes very distasteful.
11. Pat - June 25, 2009 1:08 PM
I like the Schick bikini trimmer ads myself, as far as questionable ads go.
12. Timbo - June 25, 2009 1:17 PM
I don't get how some people "don't see it"??
Can't wait for Tacobell's followup ad...
13. Moose Knuckle - June 25, 2009 1:19 PM
They need to have some of that cheese running down her face and dripping off her chin, for, uh, composition balance?
14. Pew³ - June 25, 2009 1:20 PM
they should show her hand "cupped" under the sandwich. You know, to mind the step children.
15. naas - June 25, 2009 1:20 PM
@13 that'd be sooooooooo FTW... Especially with cheese dripping from juuust the tip of the sandwich too hahaha
16. Anon - June 25, 2009 1:21 PM
We wont get that in England.
And if we did it would be £15
17. 24-bit whore - June 25, 2009 1:22 PM
Thumbs down ladies, ready to begin!
18. Jerry - June 25, 2009 1:23 PM
I'm never eating one of those again...I'd feel dirty.
http://bootelicious.mybrute.com
19. Suicidal Roses - June 25, 2009 1:26 PM
ok really BK? just because of this ad, they should change their name to BJ. i mean REALLY?! WTF BK? WTF?
20. Cockdog - June 25, 2009 1:32 PM
Think she can take it all the way down....
http://driftwood-x.mybrute.com
21. Stuey - June 25, 2009 1:35 PM
HAHA Kieran, good one.
EREONE here knows how you get around ;)
22. Milkman - June 25, 2009 1:36 PM
They are obviously targeting female demographic
23. Faisy - June 25, 2009 1:40 PM
FAKE!!!
This is photoshopped, you can tell because the shadows are all wrong.
It's just like that time in Never BAck Down where Max gets depressed because Baja left him for another girl, so he only eats at McDonald's for 30 days. He gains 236 lbs. and the doctors beg him to back down, but he refuses and dies of a massive coronary.
24. FDSY - June 25, 2009 1:41 PM
HHHHHHHHHHHHAHAAAAAAHAHHAHAHAHA
I know something else that is 7 inches and is frequently blown
25. blp - June 25, 2009 1:42 PM
I saw a documentary last night about morbidly obese 14 year old American girls getting stomach stapling and gastric bypass surgery, so this makes me sad.. and a little bit confused. If my mouth is watering for one of these am I a little bit gay?
26. naas - June 25, 2009 1:42 PM
Does the font they used look a little cocaine'y to anyone? Maybe it's just me.
Seeing another use for the word BLOW and using a texture like that on a simple font has me wondering..... is there subtlety here after all or did I party too much all those years?
27. blp - June 25, 2009 1:43 PM
Oh forget it there's no bacon in it!
28. Anon - June 25, 2009 1:43 PM
#24
is it your boyfriend?
29. blp - June 25, 2009 1:48 PM
You're right naas, maybe that's what they put in the "Thick & Hearty Steak Sauce." BKs sauce may have cocaine, but the ladies still prefer the special "Thick and Hearty" sauce in my Super Seven Incher
30. gizmoduck - June 25, 2009 1:48 PM
thats not going to fit in her mouth.
no way.
pics or it didn't happen
31. FDSY - June 25, 2009 1:49 PM
@ 28
No. You misunderstand. I'm talking about my giant novelty harmonica.
I play it for the elderly every tuesday and friday.
32. GTO--Josh - June 25, 2009 1:54 PM
haha
33. image Media Services Inc. - June 25, 2009 2:02 PM
I don't know if they win any Addys with that ad, but they're a sure thing for creepiest ad. As if waking up with the king in your bed isn't bad enough.
34. the King - June 25, 2009 2:06 PM
Just to complete the effect, we've decided that this sandwich will not come in a box but, rather, one of those long, sub sandwich bags to complete the full effect of our subliminal message! We'll even rubber band the end shut so the Thick & Hearty sauce doesn't stain your carseat!
35. Jose - June 25, 2009 2:14 PM
Unless she had a DEEP throat the boyfriend will have to eat the other half.
36. Milkman - June 25, 2009 2:29 PM
that sandwich must be like 10000000 calories.... it looks like an elongated steakhouse burger... those freaking things were already too big...
CHOO CHOO america, straight to our ass
37. Rekkid - June 25, 2009 2:33 PM
Lunch time bjs make my afternoon go better. I miss them, and highly suspect it's the reason I've been so grumpy lately.
38. Bones C. - June 25, 2009 2:42 PM
@36
Who is making you eat it?
39. Anon - June 25, 2009 2:52 PM
#31
Hahaha.
I'm sorry.
My mistake.
Good on you, keep blowing for the elderly.
40. FDSY - June 25, 2009 3:05 PM
i will.
because if i don't.
who will?
41. KB - June 25, 2009 3:32 PM
How is this acceptable advertising?!
42. Anon - June 25, 2009 3:36 PM
Exactly.
There aren't many with your sense of community
43. Smivey - June 25, 2009 3:37 PM
Not that it matters, but this isn't actually from the U.S. I believe it's from Singapore, not done by B.K.'s American ad agency. And, yes, it's real.
44. living torso - June 25, 2009 3:41 PM
mmm !!
makes me hungry ...
45. bribios - June 25, 2009 3:47 PM
Not the best idea for an ad campaign. Any guy who's the least bit insecure in his heterosexuality is going to pass on the sandwich that out of fear people think he's pretending it's the cack.
*ahem*, not that I'm one of those guys...
46. Daisy - June 25, 2009 4:08 PM
FAKE!!!!
This is a complete photoshop job. You can tell its a fake because the shadow's are all wrong.
This is exactly like that scene int he movie Never Back Down where Max took his snowmobile into the shop for service and the mechanic pointwed to a stain and said - looks like you blew a seal. Max said - no, I just had an ice cream cone, and I'm a sloppy eater.
47. -B- - June 25, 2009 4:10 PM
I don't know which category this falls into or which is worse. That BK is so desperate for business that they would go to this extreme with there new campaign or that on today's marketing scene you have to be this sexual and nasty with your campaigns to even get noticed.
I noticed Quizno's was mentioned with there "put it in me" 12 inch commercial, but I would say Hardee's last one with what's her name and the chicken sandwich is close to the top as well.
Tisk Tisk
48. Huckleberry Hashimoto - June 25, 2009 4:21 PM
I don't know how anybody in their right mind would want to eat one of those things. That also goes for most everything else on BK's menu, not to mention Carl's Jr.
49. Daniel - June 25, 2009 4:26 PM
#46: FAKE? Photoshopped??? No way. I thought all seven inch hamburger sandwiches were capable of floating on their own in mid-air. No damn way this is Photoshopped.
/sigh
I love the title of the post though... "The King Used to Be Respectable"? The King was *never* respectable.
50. the Commish - June 25, 2009 4:39 PM
FAIL!! This post fails on so many levels. Who the hell cares!?
This is just like that time when some rich guy took a girl he met up to his room and found out she's a hooker. She ordered some room service food and had her mind totally blown away by the size of the fruit basket they brought. She'd seen plenty of melons, and certainly handled massive amounts of bananas in her time, but this was unbelieveable even for her.
51. Chocolate Hats - June 25, 2009 5:07 PM
Wow this ad makes me Bk-curious... LOL!
52. Dan - June 25, 2009 6:27 PM
@43 I never knew they used dollars in singapore.
53. niclet - June 25, 2009 6:36 PM
Very, very bad taste!
54. Paul - June 25, 2009 6:42 PM
Forget about the advertising for a second...
Have we all forgotten about a mockumentary back in the day named "Super Size Me?" I guess we no longer care that we're still feeding our obese nation food such as this sandwich. Are you kidding me? Who in their right mind would think that's an acceptable thing to put in their bodies. Say it with me class: "Coronary Heart Disease"
55. Snaggletooth - June 25, 2009 11:24 PM
54 comments and no one has mentioned how nasty this ***** is? FTWBBQ! The only thing even remotely attractive about this pop-tart is the look of fear in her eyes. I swear she looks like a rape victim about to be skull ****** and then sodomized with it.... Come to think of it that would be a great tv accompaniment.
56. djkr - June 26, 2009 1:59 AM
@52 yes they use singapore dollars in singapore. there is no quiznos here too. the only sub comparison is subway. so the locals here have no 'benchmark' to put this ad against.
57. Russell - June 26, 2009 3:08 AM
eh, its not as bad as those horrible evony ads....because at least the girl isn't some poorly-rendered dead-fish-eyed CGI bitch kneeling down with a sword pointing at her rack.
also, most ppl would just NOM NOM NOM that sandwich without a second thought.
58. jamies mother!! fap fap - June 26, 2009 4:11 AM
thats the same look GWs girlfriend did when she saw my penis,
ok it was small,
and yeash GW doesnt have a girlfriend
it was his sister
59. LC - June 26, 2009 5:18 AM
The sandwich... it... it looks a like... A WIENER!!!
BAHAHAHAHAHA!
60. Ciao - June 26, 2009 7:53 AM
This must be either on purpose, or some twit wasn't thinking while creating the graphics for this.
This is pretty hilarious, especially when she does highly resemble certain "dolls".
It would kill the hilarious effect if the photo was vertical, and she held the sammich...
61. gi - June 26, 2009 8:29 AM
Is that white stuff on the sandwich mayonaisse?
62. Doody - June 26, 2009 8:42 AM
Just like two days after I wrote about this, it exploded all over the internet. Now everyone's gonna think I copied off geekologie
63. Watch-303 - June 26, 2009 12:14 PM
HAHA!
64. ಠ_ಠ - June 26, 2009 12:35 PM
ಠ_ಠ
65. Ladybird - June 26, 2009 3:59 PM
I read that to others in the room and accidentally read: Super Sloppy Seven Incher COCK full of sexual innuendo... my mom thought it was funny.
66. OneMoreGadget - June 26, 2009 9:57 PM
Since when was 7 inches considered big? Amateurs.
And yes I'm talking about the size of my penis.
67. lala - June 27, 2009 4:04 PM
I LOL'D HARD
68. teacup - June 28, 2009 9:02 AM
@56 djkr, there is a quiznos in singapore at far east square.
69. Maybe if you're Indian - June 28, 2009 9:20 AM
7 inches isn't really something to write home about.
I mean - I wouldn't make a whole ad campaign out of it!
70. led screen - June 28, 2009 11:39 AM
looks cool .like KFC yet ?
71. man - October 26, 2009 12:37 AM
TOO BAD AFTER SHE ATE THAT 7 INCHER SHE ATE MY 12 INCH BLACK COCK