Mar 16 2009The Sci-Fi Channel Is Changing Its Name

syfy logo.jpg

To SyFy. Why? Well, I don't know why. But like Nas says in 'The Message', "a thug changes, and love changes, and best friends become strangers. Word up." Word up indeed, Nas, thanks for that.

By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.


"Imagine Greater" will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.

I didn't actually bother reading any of that, but I think it said something about becoming a much more generic cable station and not playing reruns of Star Trek: TNG anymore. Smart move. And speaking of which, rook to D2. Checkmate, bitches!

http://scifiwire.com/2009/03/sci-fi-channel-to-become.php
[scifiwire]

Thanks to big jerm and Mike, who were going to change their names but realized they'd have to get new vanity license plates and decided against it.

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Reader Comments

FIRST

sounds like the short name for a nasty STD

Actually I think it's a pretty clever idea... For a NERD! ohhh DISS!

*highfives, anyone?

So does this mean no more SciFi productions of giant snake movies, or generic monster who eats people flicks?

Weak, it looks stupid like that. It abbreviates 'shut your fukcin yapper' & it's directed to the firstarded

After taking in a few minutes (ok hours) of -Sci Fi- Sy Fy channel made-for-tv horror movies this weekend, it's obvious that rebranding is really what they need, not to quit spending their cash on dreck.

So does this mean better giant amphibians-eating-humans movies or less?
*high fives to #3 because i'm nice like that

LOL @ Nas reference!

Hollerrrr Nigguhhhhhhzzzz

meh... dumb. same shite... same pile

The SciFi Channel was a geek's dream that was never fully realized. Now it's to go the way of MTV, which doesn't actually play music anymore. I suppose we can look forward to more quality offerings like Ghost Hunters International and ECW, which are certainly all fiction, just not very science-fiction. At least the schlocky in-house monster movies brought to life some mythological creatures that were otherwise ignored (Manticore comes to mind.) and provided a venue for washed up actors - like the guy who played Chipotle on Star Trek TNG and Lou Diamond Phillips. It was amusing to see those guys again even if the movie was little better than a 7 year old's random babblings in front of a camera.

Christ, I hope whatever idiots decided on this don't mess with my beloved Eureka.

Oh...
This article inspires me of renaming my dick from "Shy Jimmy"...

...to "The Brown Dragon!"

Yes! I love it.

I gonna have fun wit him later. The Brown Dragon, what's up!

It's no longer just Science Fiction... it's Sciencey Fictiony... see broader!

Hey Naas? When did you say all that stuff about love changing and friends becoming strangers? I missed that post.

No anime yet?

Thats just dumb.

Trademark Issues are going to ruin all intelligent thought.

Can you possibly dumb down our society any more than changing Sci Fi to Sy Fy ?

I thought they were changing the name to the "SLY FLY" channel. A whole network dedicated to mack daddy pimps and they ho's they love...

Annnnd "keeping Up With the Kardashians"

@14 Not sure, doesn't even sound like my rhetoric so I'm curious what you're thinking of or if I'm missing sarcasm.

@19. I'm fücking with you Ted.

He was quoting Nas...your brother.

I like turtles

Syfy means something like 'crap' or 'scum' in Polish :D. Perfect name for tv channel

The real question is are they still going to forgo making good TV like Farscape in order to make total shit movies that are too crappy for even MST3K to consider destroying?

SyFy "Think more Gooder"

I'm not going to say this is a stupid idea, because I think that's already been said ad nauseum.

I will say that I have come to expect this sort of stupidity from the execs at SciFi. After Ghost Hunters, Wrestling, the douchebag psychic guy, Scare Tactics, and those lame monster movies they make, it's only par for the course that they woudl do this. This is their attempt to slowly divorce the network from "Science Fiction". When last I checked, reality shows are not fiction, and certainly not science related.

You CAN make a load of money on a network based entirely on Sci-Fi. I wish I lived in Canada where I could get Space: The Imagination Station on cable. They at least seem to play popular sci-fi shows.

If I could, I would cancel sci-fi after BSG is over. Alas, it's part of my cable package and my hands are tied.

I have nothing but hate for the execs at Sci-Fi and have for years. This changes nothing. It only brings out into the open what we're already known for a long time: they are stupid douchebags.

SyFy for really really geeky people, and kids that don't imagine to good.

***Magnum***

haha. loved the nas reference.
one on my all time fav songs?

We fear change.

Just calling it Syfylis is much broader. Opens up to a whole new level of ... entertainment.

FAKE!!!!

This is a complete photoshop job. You can tell its a fake because the shadow's are all wrong.

This is exactly like that scene in the movie Never Back Down where Max invents the Hula Hoop but the company's legal department first calls it a bunch of different names, like Dapper Dan, Molinsky, and Bellini, before the product goes to market. Just when Max was about to become the town hero, Senator McCarthy calls him to appear before HUAC to defend his actions, at which point Max informs the congressmen that he only invented the Hula Hoop to meet chicks.

FAKE!!!!

This is a complete photoshop job. You can tell its a fake because the shadow's are all wrong.

This is exactly like that scene in the movie Never Back Down where Max was on the bus on the way home from school, and a farmer shot a cow in the head, just as the bus pulled up.

I think Frak would be better with the way things are going on BSG

All Daisies must DIE. The only thing worse than the "firstarded" are Daisies. Worry about those morons first, then worry about Syfy. This is not to say I condone their crappy programming. That's nothing new. WWF is SO science fiction.

THIS SHIT SUCKS!!!!!

@33
Shut Your Fücking Yapper (SYFY)

hahaha

Look, as long as I still get Star Trek: TNG Mondays, I don't care what they call it.

Ok, maybe I still care, but only a little.

Another sad example of the bastardisation of the English language.

Ah, brought to you by the same people who thought "New Coke" was such a revolutionary idea.

ALL DAISIES MUST BE HACKED AND REMOVED FROM THE SITE!

Syence Fyction??? Seems Your Finally Yonkers. Show Your Flags, Yankees. Says You, F*** You!

gotta make spelling easier for the brothers

i have a friend who works there that told me 3 weeks ago that this change was coming about and that EVERYONE who works there frakking hates it. This is totally the brainchild of some dipship that no one has the balls to say no to and everyone's just passing the buck and ignoring their gag reflex as they roll out the name change.

But y y? (see what I did there?) They should have done something crazier like...ZyPhi or something if they want to mix it up. SyFy is plain dumb, looks like it should be pronounced "Siffy" or something.

I'm with 17 and 38 on this one. I have a friend that was born brain dead. He's pretty cool, but sometimes it just takes him a while to pick up what you're putting down. He spells like this. Why is it suddenly cool to spell like a mentally challenged kid?

I took a survey about this two years ago. They asked opinions and suggested different names as alternatives. If I recall, I personnally didn't like SYFY. Not too bad, from the survey, you could see they wanted to get a larger audience rather than turn people away with the Science Fiction genre... not sure if they accomplished it with the new name though!

Wow..........hopefully now this will mean no more sucky wal-mart production of stupid horror movies.....that be wonderful...lol

Syfy is the short word for both Syphilis and zits in Polish as well as several other European languages. Hey, at least you have to have sex to get the syph which is a step forward for the people behind SciFi/SyFy.

very good.....

good yang

wall gold

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