Dec 19 2008Cool: Augmented Reality Advertisements

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MINI recently ran an augmented reality advertisement in several German automotive magazines (Auto, Motor und Sport, Werben & Verkaufen and Autobild). You head over to the MINI website, flash the print ad in front of your webcam (while doing a striptease -- ladies only, please) and TA-DOW -- a 3-D MINI appears on your newfangled typewriter screen. Go here to print out the ad as a PDF and then head here to try it for yourself. I tried to do it but I can't read German and get easily discouraged so I bailed. Besides, I'm waiting for some augmented augmented reality ads. You catch my drift? I'm talking boobs. Big-ass fake ones.

Hit it for another picture and a video of the making of the ad.

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mini augmented reality ads hit newstands [technabob]

Thanks to Romeo, who you ladies would be lucky to have augment your reality.

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Reader Comments

BOOBIES!!!!!!! YEAH!!!!!

Sorry but I can't watch the vid today. Boycotting FTW!

@ 1:

I believe it's spelt F-R-I-S-T.

I tried it, but the site kept giving me this error:

404 - Sorry, No Jews....

That is so freaking cool that I think I just augmented my pants.

What website do I hold up my Playboy centerfold up too?

ew. that face

FAKE!!!!

This is a complete photoshop job. You can tell its a fake because the shadow's are all wrong.

This is exactly like that scene in the movie Never Back Down where Max rented a Mini to drive on vacation in NY city. Unfortunately he forgot where he parked it and it was so small he walked around for hours looking for it, actually passing it 3 times without realizing it was his car. Since he lost his car, the city eventually toweed it, and he was able to claim it from impound after paying the fees and fines. This was a vacation and an education Max won't soon forget.

That's f***ing badass.

coll idea, but why a tiny car? Why couldn't they have some hot babe, maybe you print out a beach towel.

So much potential, wasted on a Mini. At least have a hot chick holding up the Mini ad instead of some Kevin Heffernan look alike.

@10 Chicken f***er!

I just jizzed in my pants!

i saw this on discovery channel
except it was a cube
and it was having sex with a mans back

first you need to open the page in internet explorer, then wait to download and install 58 strange component and if you pc doesn't explode you will see the car, but only if you put the pc and the camera and the shitty piece of paper under the right light. Besides, no chuck norris at all.

You lost me at "internet explorer".

useless.

@ sammywa - did you mean to spell first wrong? lol...

Cool concept but it's still a f***ing Mini...can't polish a turd.

Forward this idea to Larry Flint!!!

I like to augment other men's behinds.

FAKE!!!!

This could have been a bang up photoshop job, but the shadows are all wrong.

Let me explain, dear friends.
Some of the more astute observers may have noticed that this is actually from a scene in the movie Tender Dracula.
To remind you, and for the less optically aware, I shall hereby bring forth a summarised description of such events, so that you might envision with great clarity the source of this betrayal.

Hear thee!
Dracula bitterly recounts a portion of his childhood which he feels defined his
future persona. During this reimagined scene, he and his undertaker father are driving a coach through the medieval pre-nuclear wasteland when they encounter a horde of gypsys blocking the roadway. His father becomes enraged and beats the gypsys with his whip, thereby suffering an heart attack. Dracula takes a liking to the people who indirectly murdered his father, and joins them for a merry life of pseudo-supernatural evil.
His feelings are only later changed when he meets his soon to be killed and resurrected mute man servant's wife, who he himself will wed.

I'm a DICK! : D

@ 20 you gay fag shut the f*** up!

F*** You #21, you're right, you are a dick. You must own one of those f***ing clown cars...loser.

It wants me to have internet explorer, but on the making-of video, there is a mac. What a bunch of asses!

Great technology! Hope im make lot of money with this

Anyone who have fantasy can imagine how this tech change world

Its a Revolution but not all undestand it


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