Jul 1 2008HD Sunglasses Suprisingly Not High Definition
If there's one thing I've learned about fashion, it's this: I look damn good in women's jeans. Wait ,what? This is a glasses post? Ha, so it is. Well, just forget I said anything about shopping in the juniors section then. Carrying on. HD -- the new buzzterm to sell whatever the hell you want. In this case, sunglasses. So what benefits can one realize from a pair of $20 HD glasses? I'll tell you.
- HD Vision technology gives you clarity that you have never experienced.
- Enhance your vision.
- Just like High Definition TV.
- Modern European Style.
Yep, just like High Definition TV, folks. Older, tech-illeterate folks are busting a hip rushing to their land line to order even as you read this. There's a commercial for the glasses after the jump, and if you order now you get a patented HD visor clip to store the glasses in your car. Holy shit, an HD visor clip! Now that better stand for HanDy visor clip, otherwise I'm suing them for false imprisonment. Ha, did I just say imprisonment? I meant for being a bunch of misleading assholes. Poor old people.
Hit the jump for a worthwhile two minute commercial.
HD Glasses: Because The Real World Isn't Clear Enough [ohgizmo]
Reader Comments
1. Beer n Golf - July 1, 2008 5:21 PM
The said thing is my dad called me the other day all excited to tell me he just bought a pair of these sunglasses. Needless to say I hung up on him. The idea that filtering light is going to enhance your vision is ridiculous.
2. kompleet - July 1, 2008 5:22 PM
COOL so I will not have to buy some expensive plasma HD tv to play with my Xbox360 !!! woohoo !
3. Brutor - July 1, 2008 5:22 PM
Reminds me of magazine ads for good old TV top rabbit ears that had the ears in the shape of a satellite dish, pretending to be, well, a satellite reception dish. In the fine print, you learned it was just old fashioned type of antenna shaped diffrerently. Better yet, in the big bullet point list, it bragged that it does *not* receive satellite signals, or interfere with them in any way, but "works with regular airwaves broadcasts".
4. Mitch - July 1, 2008 5:49 PM
Its just got a polarising film... This is old tech..
5. AverageJoe - July 1, 2008 6:07 PM
Um, duh! It doesn't "filter light", it filters GLARE RAYS! This is truly amazing technology. Its just like an expensive television! I know from personal experience that GLARE RAYS have caused me no end of pain and discomfort. THANKS HD GLASSES!!!!!
6. Bastards! - July 1, 2008 6:11 PM
Glare Rays ate my uncle! Bastards!
7. Joey - July 1, 2008 6:27 PM
Can't they at least give the old folks something that looks good? Sigh...
8. dan - July 1, 2008 6:42 PM
damnit, this was my idea. for years i've been telling people that watching HDTV will become so awesome that you're going to need HD glasses. this should be my opportunity to rip off dumbass consumers!!
9. PJ - July 1, 2008 7:41 PM
Why does "European" in As Seen on TV advertised sunglasses invariably mean "ugly ass sunglasses that fit over your regular eyeglasses"? Are Europeans on some sort of fashion kick where they wear two pairs of glasses at the same time?
And they call us indulgent.
10. Deena - July 1, 2008 7:48 PM
Did anyone else think "BluBlocker" when they saw these? My guess is these are the old BluBlockers that never sold, renamed to once again attempt to sell the world's ugliest sunglasses to chumps everywhere. I tried comparing the addresses for the two (?) companies, but the HD sunglasses people don't have a link to contact them on their site.
11. guate6 - July 1, 2008 8:47 PM
Wow, taken straight from camera lens filters. Take a Moose filter (circular polarizer + 81A warming filter) + UV filter = HD glasses.
People have been shooting with these for many years now. It sucks that people make gimmicks and try to sell them for profit...profit from stupid/ignorant people. Oh well, I guess if you're that stupid, you deserve to have your money taken.
12. ? - July 1, 2008 9:14 PM
HD? For $20? Anyone considering getting these should just save up a few more bucks and instead, get a clue (or Oakleys...)!!!
13. a - July 1, 2008 11:19 PM
they also made no comment about blocking UV rays which means they probably cause more eye damage than not wearing them (darkness makes your pupils open more so that more light/rays can come in)
14. Dnalel - July 2, 2008 12:56 AM
@5- I Lol'd when I read that. This guy clearly works for them.
@6-I'm so sorry.
15. buzz_clik - July 2, 2008 1:25 AM
@10 - You read my mind. You make me wanna go to Venice Beach and freestyle a rap about how likeminded we are...
16. EurotrashGirl - July 2, 2008 2:01 AM
@9 - European representative here. Don't believe the infomercial. We're far too fashionably gay to be wearing those tacky things. *playful slap on the shoulder*
@10 - double yes, I thought it too
17. Bender - July 2, 2008 2:48 AM
As enlightened as we all seem to be, it's our duty to show the world how not to be a douche and avoid these ridiculous products. Solidarity!
Although, $20 for sunglasses isn't bad. My friend's Oakleys looked like shit and appeared to be inferior to my cheap polarized Wal-Mart specials, and they cost over $100.
18. MBS - July 2, 2008 4:15 AM
Well, polarized lenses do improve what you see when there's glare about. They also make LCD screens look black when viewed at 90 degrees, including phone screens, and you can spot cars with polarized windshields because they will appear purple. That is pretty cool, admit it. Thank you Ray Ban for bringing this much geeky excitement in my life!
However, the best for clear and undistorted view are optically superior glass lenses, not plastic. You don't find these in $20 sunglasses. You don't even find them in most $100 sunglasses.
19. dr.yosh - July 2, 2008 4:53 AM
As Italian I must confirm that this pair of sunglasses is designed with truly european style.
20. Graphics - July 2, 2008 7:57 AM
Oh no way!!! HD!! its like the last time i bought 3-d glasses, it made ordinary objects appear in three dimensions!!! WOW!!! What will they think of next?!?! Maybe....OMG!!! I have it!!! Widescreen Glasses!!! im ganna go patent my idea now...
21. Sportsdvl - July 2, 2008 10:22 AM
ANYONE who buys these deserves to get screwed out of $19.95!!!
22. Momboelitist - July 2, 2008 10:34 AM
I purchased a pair of these, not because of all the ridiculous claims but simply because it's a pain in the ass trying to find clip on's or anything else that helps when you have to wear prescription glasses. If they wrap over my glasses and give me relief from the sun then it's worth $20.
However, the order page is like going thru a barrage of spam mail. You can't check out without first being asked to buy a special coating and then an extra set for get this, the SAME PRICE + S&H ($19.95 + $6.99). Here's where it gets extra tricky for the unsuspecting poor schmucks that don't pay attention. If you click "NO" for that offer the next spam page offers the package at a deep discount of just $14.99 + S&H. Great deal, huh? Well the S&H just happens to be $12.99 on this special second package. If your not catching on this set COST EVEN MORE than the original!!!!! I feel sorry for all the suckers that are going to fall for that spiel.
Oh, and then you have to endure several more pages of offers for every "as seen on TV" offer you can think of.
If I didn't need something to fit over my regular glasses I'd cancel (like that's possible) just to protest their underhanded rip off tactics.
23. Leap - July 2, 2008 10:35 AM
Fuckin' retards. I'm going to start stalking flea markets to see if anyone is selling these. If I find them, I will decimate them.
24. nullCRC - July 2, 2008 10:59 AM
@MBS
WTF are you talking about? ANY screen viewed at 90 degrees looks black. If it doesn't, your less than 90 degrees.
25. SmokingGirl - July 2, 2008 11:32 AM
Hehe...I can't believe you bought some of these, Scott. You sexy beast you.
26. Figjam74 - July 2, 2008 12:22 PM
My favourite commercial was the one for blue-blockers. I remember the guy putting them on and exclaiming "Wow, it's like everything is in 3-D!".
27. Jamie - July 2, 2008 1:34 PM
Ah... BluBlockers. I buy a couple pairs every year. BluBlockers lenses are a particular shade of amber that no other (more attractive) sunglass company uses. Since it's the only shade that doesn't give me a headache (what's with that? Why can't I just wear plain old grey lenses???) I continue to buy, loose, and buy BluBlockers again and again.
I have to say, to thier credit, they are becoming more attractive. My newest pair have a toriseshell frame in an *almost* pleasing shape. Plus they go on sale at Walgreens all the time. 7$ for sunglasses is a great deal.
28. NastyBedazzler - July 3, 2008 10:26 PM
Wow that commercial was pretty fucking shitty.
29. Kelloran - July 8, 2008 1:57 PM
Lol theyr just normal polarized glass,
30. samantha - September 9, 2008 12:52 AM
i have a boat and these are the best sunglasses i have ever owned...i can see lobster traps, BOUYS ETC...THAT I COULD NEVER SEE BEFORE AND THERE IS NO GLARE ANYMORE ..........my husband wore them too he wants me to leave them on the boat they are unbelievable....i just bought 2 more pair at cvs for 9.99...............AND THEY DONT LOOK STUPID EITHER......NOW I WANT SOME FOR MYSELF WHEN I WEAR MY CONTACTS...I NOW DONT NEED MY CLIP ON SUN GLASSES I SPENT 1000K FOR ANYMORE! DO THEY SELL REG SUNGLASSES AS WELL???????