Mar 14 2008Fridge Backpack -- Wait Is That A Thong?

The Boxcooler is a refrigerator in a backpack by designer Sebastian Bertram. It has room for both food and dishes and "thermoelectric Peltier elements replace the traditional “freezer batteries” which defrost after a while. Therefore, the food inside stays fresh and cool for a longer time. They are supplied by a storage cell which can be reloaded inside the car or at home." Sweet, this Sebastian character might be on to something. And by 'on to something' I mean that is totally a thong hanging out in the picture! You marketing people out there could learn a thing or two from Sebastian about how to sell your damn products. And that lesson is this: I'm an ass man.
Backpack fridge with traveller dishes [yankodesign]
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Reader Comments
1. webelowwear - March 14, 2008 3:48 PM
ha. sexy.
http://www.webelowwear.com
2. Billy Avenue - March 14, 2008 3:49 PM
I'd totally buy that actively cooled thong. that's the product right? wtf is with that backpack thing?
3. daguz - March 14, 2008 4:14 PM
I was hoping for something that will keep me cool. I sweat a lot being over 350# and was looking for a ghetto spaceman's suit that would absorb some of the butt crack sweat that I create. Isnt that what the thong unit is for?
4. hot - March 14, 2008 5:41 PM
I masturbated to that picture 3 times already today
5. guest1 - March 14, 2008 5:45 PM
who the hell wears a thong camping??
6. guate6 - March 14, 2008 6:19 PM
That thong is actually pretty sexy. Marketers should learn a thing or two as the writer said. Nt sure what that backpack thing, but next time, market these with real women.
#5: women who go for the..."nature" (read:au naturale) and not for the camping.
7. Double take - March 15, 2008 4:35 AM
I'm really thong in this thong. Where can I thong it?
8. Claire - March 15, 2008 9:34 AM
What the hell?
9. Tap - March 15, 2008 1:12 PM
Heh heh..."box cooler"
10. Jason - March 15, 2008 3:41 PM
Look at the ratio of the shoulders to hips. It's a guy. Or at least a tranny
11. guate6 - March 16, 2008 12:50 AM
It's a chick...plenty of girls look like that who go to the gym (not necessarily wearing a thong like the one in the picture though).
12. whistle - March 17, 2008 11:10 AM
It's a drawing, it has no gender.
13. poop - March 17, 2008 10:02 PM
reminds me of old obadiah's goat ball-sack backpack. he wore a thong too.