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Fridge Backpack -- Wait Is That A Thong?

fridge-backpack.jpg

The Boxcooler is a refrigerator in a backpack by designer Sebastian Bertram. It has room for both food and dishes and "thermoelectric Peltier elements replace the traditional “freezer batteries” which defrost after a while. Therefore, the food inside stays fresh and cool for a longer time. They are supplied by a storage cell which can be reloaded inside the car or at home." Sweet, this Sebastian character might be on to something. And by 'on to something' I mean that is totally a thong hanging out in the picture! You marketing people out there could learn a thing or two from Sebastian about how to sell your damn products. And that lesson is this: I'm an ass man.

Backpack fridge with traveller dishes [yankodesign]

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