The Illy "Push Button House" is a shipping crate. It's a shipping crate that, with the push of a button, transforms into a "house". The whole process takes about 90 seconds. Designed by Adam Kalkin, the unfolded unit features a kitchen, dining area, bedroom, living room, and library. What it doesn't feature is a damn roof. Which is fine if you happen to be living in the mall where the thing is being showcased. But having no surrounding walls would make it kind of awkward. Particularly when you're on the couch masturbating to the mannequin in the Victoria's Secret window.
Several more pictures showing the transformation after the fold-out.
Illy Push Button House [boingboing]
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