Nov 6 2007Reebok Timetanium: A Math Nerd's Dream

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John Maeda, of MIT Media Lab fame got together with Reebok (not sexually) to develop a new shoe. John is well known (by some) for his math and design skills, and the resulting shoe, the Timetanium, is the resulting hybrid of these two fields. Only 100 pairs are being made, and they'll be available through the Reebok Custom website on November 13th. They feature some unique styling and John's handwritten notes printed on the interior. No word on price, because when I tried to look it up my computer exploded, meaning they'll be expensive. I just love that name, the Timetanium. Such a clever combination of time and titanium. Kind of like the code-name of my nudey mag stash, the Empornium. See what I did there? I combined the word emporium with porn to make a clever name. The wife will never catch on. "Don't mind me dear, just running down to the empornium for a little five finger discount. *snicker, snicker*"

Two more pics after the running jump.

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Maeda x Reebok = Timetanium [core77]

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Reader Comments

well you won't get robbed in the ghetto for your shoes wearing these now will you

lol, boredom u havnt been to the hood then have you, u should see the shoes they wear and how much they run for(all drug $ lol), anyway these are awesome , im def considering getting a pair if there reasonably priced.

Those are totally fug. Which means they'll sell out in no time.

Only problem is...Empornium has been around for a while, it's even the title of a Nerdcore song.

er, can anyone explain to me who might think these are cool and why ?

they look like they've got written "beat me" all over them.

@2 I've unfortunetly been lost and drove through Camden, NJ if you don't know where that is just look up 4 time winner of worst place to live in the US and I have seen some UGLY ass shoes some people in the ghetto wear but I just can't see these going over well

my mastabatorium has an empornium

www.empornium.us

Oh I can do that too! Regarding these shoes, one can combine "Fag" with "shoes" to create Fag-shoes!!

Oh, and I guess no one's stated the obvious...where the hell's the TITANIUM in these shoes??? If it's titanium-less and time-less (no pun intended), then the name does not fit the shoe (pun intended).

Very gimmicky. will find a small niche but not maintain customers. good shoe design relies on longevity, how many times a customer will return to that same design. Every company counts on classicsto generate income. A shoe likethis can be released as merely a marketing ploy to gennerate interest once again for classic designs.
Or as a ploy forHexalite to garner some attention and potential investors.

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