Nov 19 2007Recipe Book Must Be Baked To Be Read
Food company Podravka had Croatian creative agency Bruketa & Zinić cook them up a really clever way of presenting their annual report. Nested inside the boring financials, etc. is another little book of Podravka recipes.
To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius (212 Fahrenheit) for 25 minutes.
Neato! It's gotta be baked in order to be read! Kind of like the time I got baked and tried to read, but way different. I was on the same sentence for over a half hour. By the time I realized it was hopeless I had eaten two boxes of Pop Tarts and the last of my roommate’s spray cheese.
"Well Done" Annual Report [notcot]
Thanks to master chef Shannon for the tip
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Reader Comments
1. boredom - November 19, 2007 1:03 PM
uuuhhhmm yeah ok! FIRST!!! that's about the only thing I can say that's remotely interesting about this
2. The Moat - November 19, 2007 1:24 PM
For those who are too impatient to wait for the oven, because it's thermo-sensitive, you can simply microwave it.
Of course, if you're that impatient, odds are you're not going to need any recipies to cook your own meals anytime soon. Hell, for that matter, you probably wouldn't waste your time with all the "reading" and such, anyway.
3. guate6 - November 19, 2007 1:28 PM
"To be able to cook like Podravka you need to be a precise cook." Nice, it makes it sound as though you need to be able to guess the temperature and time. Later it actually gives you the temperature and time, making this statement less cool. My oven starts out at 150 degrees, so my oven is stupid and unable to roast this book. Shame, it seems really neat.
4. Ok - November 19, 2007 1:35 PM
Foolish fat people. microwaves will not work for accurate thermal ink evolution. fat people :(
5. The Moat - November 19, 2007 1:36 PM
"To be able to cook like Podravka you need to be a precise cook." Nice, it makes it sound as though you need to be able to guess the temperature and time."
This is correct. However, for an experienced cook, you should know how long, and at what temperature, to cook most broad categories of food based weight. Obviously, temp&time will vary depending on whether you're cooking beef, fish, potatoes, or printed text.
6. someone - November 19, 2007 6:48 PM
Nobody going to make a crack about cooking the books?
7. The Moat - November 20, 2007 9:10 AM
"Nobody going to make a crack about cooking the books?"
Crap. It's even in their annual report. Yeah, we really missed the boat on this one.
8. uggnice.com - October 24, 2009 9:36 PM
it looks very nice!! so good!!
9. ugg - October 24, 2009 9:42 PM
ugg shoes
10. Discount Puma........ - November 5, 2009 8:34 AM
http://www.opuma.com