Nov 30 2007Plastic Car Is Cool, Does 60 MPH In Reverse

The Acrea Zest is a little plastic car available in Europe. It has no top at all, and the floors are drilled out to allow rain to pass through. It weighs 1/3 that of a typical vehicle, has a gas engine that gets 66 miles per gallon, and has a top speed of 60 miles per hour. It is built symmetrically, so it can also do 60 MPH in reverse. Sweet! They go for around $16,400, and I think I want one. Although maybe not. The last time I did 60 MPH in a plastic vehicle my father was dragging me behind his truck on my Big-Wheels. He said it was to teach me a life lesson. I'm not positive what that lesson was, but I think it had something to do with the dangers of dragging your son behind a truck at 60 MPH after you've been drinking all morning. Thanks dad.
Two videos of the car after the jump, one in French.

Reader Comments
1. raichu - November 30, 2007 6:23 PM
first!
2. Cat - November 30, 2007 7:31 PM
what does being symmetrical have to do with going in reverse?
3. guate6 - November 30, 2007 11:48 PM
I agree with #2. The guy keeps saying it's symmetrical and all, but really: "who cares?" Also, why in the world would the engine and trunk have roll-cages, and the main body don't? I guess they foresee the Zest getting into NO accidents. Also, the windshield isn't really doing its job, as it's reducing air, not blocking it...it stops at a short person's lower jaw...terrible! Oh and the whole "60mph in reverse" thing...um, many cars can do that...especially the newer manual transmission cars, so that too is unimpressive.
4. mega hottie - December 1, 2007 5:33 AM
I'll only buy one of these things if they can style it like a noddy car. I mean, what the hell is the use of a car that can't go very fast or protect you from the rain? It needs novely value, and what could be better than driving in the car of a boy toy to a peadophile? Nothing, that's what.
5. Morono - December 1, 2007 12:20 PM
nr 2 and 3 you're dumbasses, if its symmetrical it means it can go backwards as fast as forwards, unlike any normal car
6. Bob - December 1, 2007 12:40 PM
This has no more novelty value than any other French car.
7. guate6 - December 1, 2007 5:16 PM
Um... #5 (Moron-O) are you stupid? Have you ever DRIVEN a car? Are you familiar with gear ratios? "...unlike any normal car." What ignorance. This car has one gear, let's call it first gear, and the ability of using that gear in forward or reverse. Other cars have reverse gear in the same ratio (size) as first gear, and can definitely go forward as fast as it can go backwards. I know what "symmetrical" means, and also know more about cars than you can ever imagine...so go back to your off-brand hotwheels, and don't comment on things you know nothing about.
8. holla@meh - December 2, 2007 10:59 AM
i get the whole idea of making it look the way it does, and why they made it plastic... they figure it would be like an adult version of like a powerwheels car. lmao but the stupid thing is that this one is wayy too costly and it runs on gas. the plastic "zest" car should run on electricity and a charged battery. like all kids cars and... golf carts (for example) lol
9. Morono - December 2, 2007 1:57 PM
7. guate6 : (and yeah my name is funny get a life)
" Other cars have reverse gear in the same ratio (size) as first gear, and can definitely go forward as fast as it can go backwards"
you fail at LIFE DUDE so stop talking
10. guate6 - December 2, 2007 9:37 PM
#9: heh, No, I don't fail at life. I know things. As many geeks do. Stop posting on here if you don't know what you're talking about. At least if I'm wrong at my posts, I admit my faults.
11. Morono - December 2, 2007 11:12 PM
Ahum, you just clearly didnt, but okay
12. Camille - December 3, 2007 9:56 AM
As a French, I speak for my entire nation if I say that no one will buy this expensive and retarded piece of crap in France...
The problem is not whether it's a novelty or not : It's a no-license car without a roof and doors, so it's sort of a "backwards" novelty - SWIDT - as other cars of the same category do posess these fairly useful feautures.
The problem is that, judging by his little speech, no one in the company wondered if there was a need for that, and if the need was strong enough to overide price issues in a country stuck in almost complete economical dismay.
He introduces himself as the Sales, Marketing and Communication Manager in the company (That's a lot for one silly dude and his plastic car). I wonder if anyone told him that a marketing study consisted of more than listing reasons why people could find the toy cool...
Finally, from a consumer's point of view :
- Bad windshield
- No doors
- No roof of any kind (I suggest he advertises his product in French Brittany, they'll love it!!)
- Noisy! How are you supposed to enjoy nature or whatever? It's noisier than a motorcycle, without the speed!
- Tons of ergonomy issues. He wants people to use his toy car to go on the countryside, but he admits that most suitcases won't fit in the trunk, because of the metal bars we can see in the video. The car is too low for old geezers, the safety belts are inverted because (Keep in mind this is the fucking Marketing Manager speaking) of the car facing "homologation issues"!!
I could go on forever, but I just hope he'll find a way to sell it to some foreign country. Why not China? Nope, it rains there too. the Japanese would laugh their ass off... Maybe in the US? You guys still have gas, right?
13. MajorDork - December 3, 2007 11:42 AM
Oh! Is this that new Fisher Price model that just came out? Holly shit, I want one!
14. TetterkeT - December 3, 2007 12:01 PM
Isn't that the car from Who Framed Roger Rabbit?
15. gekkonaut - December 20, 2007 12:09 AM
a car that looks like this should be electric, not petrol based.
16. 络龙医搜 - March 16, 2008 6:56 AM
How beautiful!
17. cuc - May 8, 2008 3:33 AM
I'm having more fun reading Morono and Guate6 going at it - I've lost interest in the car but very entertained...
18. Glow Blinds - May 23, 2008 8:50 PM
We manufacturer/make all window fashions utilizing many new and old technologies, some well known, some never heard of yet. All our window fashion products produce/emit light in one way or another, hence our patents ( Illuminating Window Fashions) components and decorative tapes.
19. sonicoliver - July 9, 2008 6:21 AM
that's 28.7 kilometres per litre for those who live anywhere else on the planet.
metric or not, that is still amazing. My dad's Honda gets about 16 k's per litre.
Personally, I still do not own nor intend to own a car.