Sep 19 2007Coca-Cola Introduces Self-Chilling Bottle

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Coca-Cola, a company best known for putting narcotics in their soda, is rolling out a new technology they hope will take the industry by storm. Self-chilling bottles! That's right, you twist the top off, and presto, the inside of the bottle chills your drink to a pleasant temperature. They don't want to scare anyone away from their current beverages in case these things start exploding (or taste like ass), so they're going to drop 'Sprite Super Chilled', which will probably suck. Just like the clear colas from the 90's. What they need to do is apply this technology to the beer in my car, and make the commute to and from work, uh, even more dangerous.

Coca-Cola Introduces Self-Chilling Bottle [ohgizmo]

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Reader Comments

Kind of cool... and first!!!

Just wondering how long it will be before some paper runs a scandal on them using the fur from polar bears, or the beaks from penguins as the additive that cools the drink...

Mayvbe I'm crazy, ok I definitly am, but there was never any clear Coke, just Crystal Pepsi.

don't be down on Crystal Pepsi!

I am still awaiting its return.

Hmm I remember Blue coke which was advertising a film release or some such, and black lemonade for the solar eclipse that could be seen from the UK a few years back.

Fuck you, Crystal Pepsi was the shit!

This makes no real sense, it's just a gimmick. It says that the bottles must be stored at a particular temperature in order to work, so they will be rolling out new vending machines to accomodate that. So, in the end, these things will only provide you with cold pop if you just got the bottle from the vending machine. Fantastic. Isn't that what not only the old vending machines did, but also what coolers at convenience stores did? Provide you with a cold pop, provided you open it now? CHrist.

I really hope they are using this technology ( http://www.tempratech.com/chill1.html ) and not some chemical that will give us all cancer. =/

http://www.engadget.com/2006/04/20/miller-to-introduce-self-cooling-beer-cans-next-year/

Plus these have been around as experimental things for a few years now. It's weird they're just now hitting the market.

better not be more than a buck fitty.

isnt that what we have refridgerators for?

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