Sep 19 2007Coca-Cola Introduces Self-Chilling Bottle

Coca-Cola, a company best known for putting narcotics in their soda, is rolling out a new technology they hope will take the industry by storm. Self-chilling bottles! That's right, you twist the top off, and presto, the inside of the bottle chills your drink to a pleasant temperature. They don't want to scare anyone away from their current beverages in case these things start exploding (or taste like ass), so they're going to drop 'Sprite Super Chilled', which will probably suck. Just like the clear colas from the 90's. What they need to do is apply this technology to the beer in my car, and make the commute to and from work, uh, even more dangerous.
Related Stories
It's Official: There's Ice On Mars After All (06/20/2008)
Mmmm, Delicious Gingerbread Geekery (12/17/2008)
I'd Eat It: Video Game Inspired Bento Boxes (12/09/2008)
Look, I'm A Magician!: Levitating Water (12/03/2008)

Reader Comments
1. Ll - September 19, 2007 10:26 AM
Kind of cool... and first!!!
2. Fredex - September 19, 2007 10:39 AM
Just wondering how long it will be before some paper runs a scandal on them using the fur from polar bears, or the beaks from penguins as the additive that cools the drink...
3. Duckstyle - September 19, 2007 10:46 AM
Mayvbe I'm crazy, ok I definitly am, but there was never any clear Coke, just Crystal Pepsi.
4. Saladtosser 75 - September 19, 2007 11:24 AM
don't be down on Crystal Pepsi!
I am still awaiting its return.
5. Fredex - September 19, 2007 11:24 AM
Hmm I remember Blue coke which was advertising a film release or some such, and black lemonade for the solar eclipse that could be seen from the UK a few years back.
6. TetterkeT - September 19, 2007 12:14 PM
Fuck you, Crystal Pepsi was the shit!
7. nominus - September 19, 2007 1:01 PM
This makes no real sense, it's just a gimmick. It says that the bottles must be stored at a particular temperature in order to work, so they will be rolling out new vending machines to accomodate that. So, in the end, these things will only provide you with cold pop if you just got the bottle from the vending machine. Fantastic. Isn't that what not only the old vending machines did, but also what coolers at convenience stores did? Provide you with a cold pop, provided you open it now? CHrist.
8. Whitney - September 19, 2007 4:36 PM
I really hope they are using this technology ( http://www.tempratech.com/chill1.html ) and not some chemical that will give us all cancer. =/
9. fony - September 19, 2007 4:40 PM
http://www.engadget.com/2006/04/20/miller-to-introduce-self-cooling-beer-cans-next-year/
Plus these have been around as experimental things for a few years now. It's weird they're just now hitting the market.
10. commander kooky - September 20, 2007 2:10 AM
better not be more than a buck fitty.
11. ash - September 21, 2007 4:22 PM
isnt that what we have refridgerators for?