Jun 6 2007Nationwide Ad
No, this isn't Photoshopped. It's an ad for Nationwide Insurance showing paint dripping off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio. I'm assuming the parked cars are part of the ad, but deep down in my heart I really hope they aren't. Because nothing says good advertising like randomly painting strangers' cars without telling them.
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Reader Comments
1. Ben - June 6, 2007 7:31 PM
*first!*
2. RandomNigel - June 6, 2007 7:37 PM
What would be cool is if the parked cars weren't actually there, and they were just painted onto the wall so it looked like the cars were actually sitting there...
If that makes any sense.
3. mac - June 6, 2007 7:53 PM
What would really be cool is if they actually painted random cars and didn't tell the owners.
4. Pirate1650 - June 6, 2007 8:02 PM
What would be even cooler is if they spilled the paint by accident then made the ad to cover it up
5. nathan - June 6, 2007 8:26 PM
What ever make & model car that is on the right i'm gettin it!!
Paint repellent paint FTMFW!!!!1
6. nathan - June 6, 2007 8:28 PM
And Ben, Screw You!
6th!
7. vanman - June 6, 2007 8:38 PM
What would be even cooler would be if they had a big neon sign with a flashing arrow pointing at them and reading "Nationwide Insurance just ruined these cars. Lets hope during your 'accident', you paid your premium." Extortion. The X makes it sound cool.
8. vanman - June 6, 2007 8:39 PM
^ man, that is one lucky guy
9. Danny - June 6, 2007 8:51 PM
What would be even better if, instead of an insurance ad, it was a paintballing logo.
With maybe a few dead babies laying around. Yeah, that'd make me want to compete again.
10. dumjenius - June 6, 2007 9:50 PM
thats amazing..
11. Brownian - June 6, 2007 11:41 PM
Holy fuck! Has anybody alerted the Boston PD Bomb Squad about this?!
12. duhduhdan - June 6, 2007 11:46 PM
Or...or...what would be really cool is if there was just a piece of paper that says "NATIONWIDE" on it!
Now THAT, my friends, would be cool.
Or a unicorn with the words sprawled on it's side.
13. curious velocity - June 7, 2007 1:12 AM
That is the single most interesting thing that's happened to Ohio in the past century. Seriously guys, DON'T MOVE TO OHIO. That's the highlight of our capital, right there. Kickass ad nonetheless, but still...
It's like a new stoplight. "I hear dis one's gawt a blinkie settin', a-hyup!" *thumbs suspenders*
14. Ashninja - June 7, 2007 10:16 AM
<
Great marketing Strategy
Gotta love it when companies combine optical illusions in with their marketing.
15. Joe Mamma - June 7, 2007 11:16 AM
Bullshit, I call Photoshopped!
16. Nathan Smart - June 7, 2007 11:20 AM
Nope - it's real. It's right down the street from where I work - at Nationwide's Headquarters.
17. Joe Mamma - June 7, 2007 11:35 AM
Yeah, i was being facetious. Apparently someone's sarcastic-meter seems to be broken.
18. not a tool - June 7, 2007 1:48 PM
Sarcasm over the internet is win.
19. John - June 7, 2007 2:21 PM
That makes me want to buy paint!
20. geekpants - June 7, 2007 6:46 PM
c-bus also had an ad where they put a mini cooper on the side of a building. people freaked out about it, like it was going to fall.
we also have or had a giant iPOD. that really played music.
FYI.
columbus is only lame if you like to stay in your house all the time.
21. brainfart - June 8, 2007 1:27 AM
Project Mayhem is now complete.
22. Vahn M. - June 8, 2007 12:22 PM
I love advertisements like this. They're kind of refreshing to see companies and organizations trying new ways to grab attention.
23. Atreids - June 8, 2007 4:27 PM
The piant spill off the the right, where did it come from? Details, people!
24. Nathan Smart - June 12, 2007 10:52 AM
Apparently, someone's sarcasm applicator is broken.